Privacy Policy
Last updated: March 26, 2026
iCup ("we," "us," or "our") operates the website icup.us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
1. Information We Collect
Automatically Collected Information:
- Usage Data: Pages visited, time spent, referring URLs, browser type, device type, and screen resolution.
- Analytics: We use Umami, a privacy-focused, cookie-free analytics platform. Umami does not collect personal data, does not use cookies, and all data is aggregated. No individual visitor profiles are created.
Voluntarily Provided Information:
- Newsletter Subscriptions: If you subscribe to our newsletter, we collect your email address.
- Contact Forms: If you contact us, we collect your name, email, and message content.
2. How We Use Your Information
- To operate, maintain, and improve our website
- To analyze usage patterns and optimize content (via privacy-respecting analytics)
- To send newsletters and updates (only with your explicit consent)
- To respond to your inquiries and support requests
- To comply with legal obligations
3. Cookies and Tracking
Our website uses Umami analytics, which is cookie-free and GDPR-compliant by design. We do not set any tracking cookies. Third-party services embedded on our site (such as Google Fonts) may have their own privacy policies.
4. Third-Party Services
- Google Fonts: We use Google Fonts for typography. Google may collect your IP address when fonts are loaded. See Google's Privacy Policy.
- Umami Analytics: Self-hosted, privacy-focused analytics. No personal data is collected or shared. See Umami's Privacy Policy.
5. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share information only:
- With service providers who assist in operating our website (under strict confidentiality agreements)
- If required by law, regulation, or legal process
- To protect our rights, privacy, safety, or property
6. Data Retention
Analytics data is retained in aggregate form. Newsletter subscription data is retained until you unsubscribe. Contact form data is retained for up to 12 months after resolution.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Opt out of marketing communications at any time
- Lodge a complaint with a data protection authority
To exercise these rights, contact us at privacy@icup.us.
8. Children's Privacy
Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us immediately.
9. Security
We use HTTPS encryption and industry-standard security measures to protect your data. However, no method of transmission over the Internet is 100% secure.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the website constitutes acceptance of the revised policy.
11. Contact Us
If you have questions about this Privacy Policy, contact us at:
privacy@icup.us